After testing - iterations and fine tuning of communications

Testing takes time

The first thing you should think about after testing is whether the test answered your question. There are three possible scenarios:

  • The test answered your question and the response was positive.
  • The test answered your question and the response was negative.
  • The test did not answer your question.

If the results are positive it means your message is working! Well done! Roll it out. If the results are negative or inconclusive the first thing you should do is find out what you can learn from the data. Does it give you more insight into what you need? After this you might have to make some adjustments.

There are two scenarios to think about here

You need to make minor changes

This means you may need to use simpler words or maybe tailor your content a little better. In this scenario the results will highlight instances where elements of your message campaign may be hard to understand or relate with by the audience.

To know more about what to do in the minor changes scenario, download the full guidebook here.

You need to make major changes

This means your project team will need to reassess all the elements of the campaign. You may need to restructure your entire strategy to achieve your goals. These changes will warrant further testing to see if the new strategy is effective.

To know more about what to do in the major changes scenario, download the full guidebook here.

Do you have any questions?

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and we will email you a response.

Thank you for walking and talking with me. I hope you have you have learned something about testing your campaigns. If you wish to have this information for yourself, download our testing guidebook below.