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Section 1
About This Guide
Guide
Navigation
FAQs
Section 2
Understanding Testing
What is Testing?
Frame 3
What you Can Test
Section 3
Behavioral Science
Process
Framings
Social Norms
Simplification
Framing
Section 4
Testing Process
Reasons for Testing
Research Question
Section 5
Iterations
Testing Takes Time
Possible Scenarios
Results
Minor Alterations
Major Alterations
Do you have any questions?
Guidebook
The low-cost message testing guide.
A resource to help you and your organization test for the right message in your campaign at minimal cost.
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On this walk we are going to talk about the basics of testing. Specifically looking at:
Why you should test and how it can improve the impact of your communication
How to carry out testing
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