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Section 1
About This Guide
Guide
Navigation
FAQs
Section 2
Understanding Testing
What is Testing?
Frame 3
What you Can Test
Section 3
Behavioral Science
Process
Framings
Social Norms
Simplification
Framing
Section 4
Testing Process
Reasons for Testing
Research Question
Section 5
Iterations
Testing Takes Time
Possible Scenarios
Results
Minor Alterations
Major Alterations
Do you have any questions?
Guidebook
On this walk we are going to talk about the basics of testing. Specifically looking at:
Why you should test and how it can improve the impact of your communication
How to carry out testing